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The New Data.com Social Key: Taking on InsideView?
Salesforce’s Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com’s Social Key, a tool to deliver social data and...
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Surprise! Social Technology Still Needs People
Though I didn’t attend Dreamforce two weeks ago, it’s still reassuring that software companies — and not just marketing and PR people — are understanding the power and role of social in today’s...
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It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’
Today’s announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people — including this analyst — blindsided. After all,...
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Social Media Certifications Seek To Legitimize the Profession
As a proud member of the social media industry, I often feel that, to borrow a phrase, ‘I don’t get no respect.’ My social media brethren often feel the same. Many of us came from corporate...
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